Het voedingscentrum, kinderporties

An animated story to explain to people, in the simplest way, that the portions of snacks and soda they give to their kids should be smaller than their own. This might sound like common sense but in some more low literate parts of The Netherlands children suffer more from overweight. This animation was part of a campaign to fight that.

Client: Ministerie van OCW
Agency: Zootz marketing & communicatie
Animation: Jordi Jansse